Ask the Customer

Ask the Customer

Based on our research work with best-practice teams we’ve developed a 5-step voice-of-the-customer, or “VOC” process for aligning customer requirements with product requirements in order to determine what customers value most. The customer’s requirements are their “wants” and the product requirements are “how” you will fulfill those wants with your product or service.

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Accelerate Pain

Accelerate Pain

High Performers… Rather than delay “pain,” they accelerate the threshold and force issues out early, rather than avoid them, delaying confrontation. They knew that when confronted early, they were afforded more time to fix the problems. This “early schedule” or before-the-fact behavior is a core characteristic of these high performers. We’ve also seen the concept extended to create corporate cultures that rewards before-the-fact action.

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Manage Complete Innovation Life Cycle

Manage Complete Innovation Life Cycle

In the technology business, growth comes from new products that satisfy the customer. New product innovation is the key to growth, be it in mature segments when taking share from competitors or in growing markets where time-to-market is the driver. We work with clients to create a customer-focused culture to produce the right products at the right time.

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FTTM Innovation

FTTM Innovation

Recently we were asked, “We're not a research company per se and need to benchmark how "think tanks" estimate innovation durations/cycles of learning that require major breakthroughs.”We assembled this document to stimulate group discussion (within the client’s various advanced development teams). It is not meant to draw conclusions or converge on any specific actions, just to get people thinking and talking. 

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Learning Cycles

Learning Cycles

Many projects we work on involve bleeding edge innovation. The most common push-back to planning these projects is that, “Innovation can’t be managed.” The proponents of this notion believe that, “Ideas happen when they happen, and that it is impossible to program these out over time with any reasonable degree of confidence.” Therefor, it is a “waste of time” to plan.

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Innovation Can't Be Predicted

Innovation Can't Be Predicted

Of course everyone knows it is impossible to plan when a breakthrough will happen. Planning requires some certainty about what is being done, how long each step might take, and some idea of when a solution will be achieved. But innovation is different. By definition innovation requires solutions to problems that don’t have known solutions, so how can one accurately predict when a solution will be found? How can the unknown be planned.

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